CEOs are increasingly looking to their marketing teams to impact the bottom of the funnel — nearly 70% expect their CMOs to lead revenue growth. So what are marketers to do? How can they increase opportunity conversion rates and win rates, speed up deal velocity, and ultimately, generate more revenue?

Marketing leaders from PFL and Bizible have teamed up to share 5 multi-channel plays for marketers that help accelerate the sales cycle and drive revenue growth. These plays help:

  • Increase demo rates
  • Reignite stalled deals
  • Expand influence
  • Push prospects over the fence
  • And more!

And finally, they’ll explain how to accurately measure the impact of the multi-channel plays, including measuring offline efforts (direct mail) side-by-side with digital efforts.

Dave Rigotti
VP of Marketing, Bizible

Dave runs marketing at Bizible, a venture-backed startup that makes marketing measurement and reporting software for B2B companies. He is also a co-founder and serves on the board of, a trade association and community for marketing operations professionals, and When not obsessing over how B2B marketing organizations are driving revenue, Dave can be found working on his century home in Seattle and grilling with his wife and dog.

Daniel Gaugler

Daniel is responsible for the creation and execution of PFL’s strategic marketing initiatives, generating demand and evolving the company’s brand. He draws from a strong technology background and has been with PFL for over 12 years. Daniel is passionate about building tools and systems that help marketers achieve their goals. His personal passions are teaching his son and daughter anything, wakeboarding, basketball, and building anything from Jeeps to forts.

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