Sara Tatnall, Director of Marketing at PFL, will present three exciting account based marketing plays that grab attention and hold it. Get in-the-trenches tactics, not high-level strategy, that you can apply right now for your sales and marketing teams. She’ll also share real-world customer examples that drove incredible ROI and massive pipeline boosts.

Join this session to learn:
- ABM plays that work well for various target account segmentations
- Ideas for account and contact personalization across channels
- Tips for multi-channel execution and measurement
Sara Tatnall
Director of Marketing, PFL

As Marketing Director at PFL, Sara wears many hats including lead gen, events, running a sales development team, and heading product marketing for PFL’s sales enablement solution, SwagIQ. Prior to PFL, her experience was in marketing, communications and training for nonprofits, including microfinance pioneer Accion International. An avid backcountry skier, she enjoys a good challenge and spends most of her free time climbing mountains in Montana.

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