Join this session to learn:
- ABM plays that work well for various target account segmentations
- Ideas for account and contact personalization across channels
- Tips for multi-channel execution and measurement
As Marketing Director at PFL, Sara wears many hats including lead gen, events, running a sales development team, and heading product marketing for PFL’s sales enablement solution, SwagIQ. Prior to PFL, her experience was in marketing, communications and training for nonprofits, including microfinance pioneer Accion International. An avid backcountry skier, she enjoys a good challenge and spends most of her free time climbing mountains in Montana.