Marketers today are being held accountable for their contribution to revenue. But with so many channels, so many content pieces, and long sales cycles...how do you keep track of it all? How do you pull in analytics for offline channels? How do you know what content and what channels are working? How do you optimize that mix so that you end up with the best possible results?
PFL’s CMO, Daniel Gaugler, and BrightFunnel’s VP of Marketing and Sales Development, Dayna Rothman, join forces to walk you through:
- The best ways to measure all of your marketing channels, from email to direct mail and beyond
- How to accurately determine your contribution to revenue across channels
- How to set and track goals and KPIs, and continuously optimize your channel mix based on results
Dayna Rothman is BrightFunnel’s VP of Marketing and Sales Development. She has almost a decade of experience in B2B marketing technology, authored Lead Generation for Dummies, and has won industry awards for her work in marketing. Previously, Dayna was VP of Marketing at EverString and also led content marketing at Marketo for over three years. She has a BA in English from Southern Connecticut State University and an MBA from Golden Gate University.
Daniel is responsible for the creation and execution of PFL’s strategic marketing initiatives, generating demand and evolving the company’s brand. He draws from a strong technology background and has been with PFL for over 11 years. Daniel is passionate about building tools and systems that help marketers achieve their goals. His personal passions are teaching his daughter anything, wake boarding, basketball, and building anything from Jeeps to forts.