Account Based Marketing is the B2B buzzword of the year—and for good reason. If done right, it works.

How can you best capitalize on this critical trend?

In this webinar, we’ll give a step by step of how to build a compelling and scalable Account Based Marketing program that gets results. From the technologies used, to identifying the right accounts and prospects, to the multi-channel campaign execution, we’ll share best practices so you can set up a systematic ABM blueprint of your own.

What you’ll learn:
  • How to build a compelling, omni-channel ABM campaign at scale
  • How to target the right accounts with predictive analytics
  • How to deliver powerful, 1:1 interactions with your target accounts
Jessica Cross
Director of Audience Marketing, EverString

Jessica is director of audience marketing for EverString, the leading predictive platform for B2B marketers. Jessica is a demand generation marketer by training and is a member of the Marketo Champions class. Previous to EverString, Jessica worked at Fliptop, DNN Software, Bazaarvoice, and PowerReviews. She holds her MBA in marketing from University of San Francisco.

Daniel Gaugler
VP Marketing, PFL

Daniel is responsible for the creation and execution of PFL’s strategic marketing initiatives, generating demand and evolving the company’s brand. He draws from a strong technology background and has been with PFL for over 11 years. Daniel is passionate about building tools and systems that help marketers achieve their goals. His personal passions are teaching his daughter anything, wake boarding, basketball, and building anything from Jeeps to forts.

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