We all know how important content is for moving buyers closer to a deal. But today’s buyers are drowning in content. The last thing we want is for your helpful and beautifully written content to sit unread in your resource library. Join our webinar to learn how to stand out from the competition and engage your buyers with interactive content.
In this webinar we’ll share:
• The neuroscience behind why interactive content works
• Ideas for online and offline interactive content
• A quick start guide for creating effective campaigns
Sam Patterson is a marketing manager for PFL’s martech solutions, and is responsible for creating and executing multi-channel demand gen and account based marketing strategies. Sam is passionate about helping businesses drive digital action with offline communications. She is Marketo Certified and a Certified Guinness Pourer. When not chasing around her 9 month old son, she enjoys rafting, hiking and pheasant hunting.
Vanessa Porter is SnapApp's Director of Marketing and obsessed with everything marketing. Between running races, Vanessa is busy designing demand gen campaigns and dreaming up how B2B marketers can achieve better results through human-to-human marketing. Vanessa is a Boston University graduate and currently working on her Masters in sustainability at Harvard.