Are you ready? We know we are. Get ready to for some battle-tested ABM advice and insights with marketing veteran, Elle Woulfe (PathFactory). What we don’t plan to do is bore you with more of the basics. But they will do is probe your minds, open your eyes, share some of of their successes and failures, so you’ll be prepped and ready to knock your results out of the park.


  • See how PathFactory perfected their ABM campaign.
  • Get battle-tested, multichannel ABM plays.
  • Learn tactics and actionable steps - this isn’t a vague strategy talk.
Bring your questions and expect gritty answers. Let’s start doing real ABM.
Elle Woulfe
VP of Marketing

Elle Woulfe is a revenue-focused marketer with expertise in digital marketing and demand generation, brand management and go-to-market strategy. Equal parts creative wonk and marketing nerd, she loves the art and science of integrated demand gen and marketing operations. She enjoys bringing sales and marketing teams together through shared process, goals and KPIs. Her mission? To make sure B2B marketing isn't boring.


Elle Woulfe is a revenue-focused marketer with expertise in digital marketing and demand generation, brand management and go-to-market strategy. Equal parts creative wonk and marketing nerd, she loves the art and science of integrated demand gen and marketing operations. She enjoys bringing sales and marketing teams together through shared process, goals and KPIs. Her mission? To make sure B2B marketing isn't boring. 

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