How can you best capitalize on this critical trend?
In this webinar, we’ll give a step by step of how to build a compelling and scalable Account Based Marketing program that gets results. From the technologies used, to identifying the right accounts and prospects, to the multi-channel campaign execution, we’ll share best practices so you can set up a systematic ABM blueprint of your own.
- How to build a compelling, omni-channel ABM campaign at scale
- How to target the right accounts with predictive analytics
- How to deliver powerful, 1:1 interactions with your target accounts
Jessica is director of audience marketing for EverString, the leading predictive platform for B2B marketers. Jessica is a demand generation marketer by training and is a member of the Marketo Champions class. Previous to EverString, Jessica worked at Fliptop, DNN Software, Bazaarvoice, and PowerReviews. She holds her MBA in marketing from University of San Francisco.